We were asked to produce and deliver a two hour live stream paying homage to the 1980’s show After Dark. The discussion was about failure in the arts and featured several leading minds from the arts industry.
We were asked to produce and deliver a two hour live stream paying homage to the 1980’s show After Dark. The discussion was about failure in the arts and featured several leading minds from the arts industry. Live streaming this debate whilst maintaining an intimate conversational feel to the proceedings
Player Design and Embedding
We developed a bespoke player to deliver content to viewers on desktop, tablet and mobile devices using HLS and HDS streaming protocols. We worked with Trinity Laban to produce lower third graphics and pre and post roll that reenforced the look and feel of the show.
Production was shared between The Audio Project and Trinity Laban in-house staff. This involved several months of careful preparation including editorial considerations, set design, lighting and sound. We opted to keep the camera operators in the room to an absolute minimum and utilised several unmanned static cameras in order not to distract from the intimate, conversational feel of the proceedings.
Social media integration is always an important part of any live stream so we had a member of Trinity Laban’s marketing team interacting live with social media users and feeding the chair with tweets to introduce to the discussion.
We provided primary and backup hardware encoders for the event providing an RTMP stream to our custom content delivery network.
On Site Internet Connectivity
We worked alongside Trinity Laban to provide the connectivity for the streaming and for the production team. Unlike many projects we work on, Trinity Laban were able to provide us with a dedicated 100mbps connection giving us plenty of headroom.
All content was delivered through our custom content delivery network utilising Amazon cloud computing. There are several benefits to using Amazon’s web services including reliability, scalability and server locations across the globe which helped to ensure 100% uptime for each user. We produced an adaptive bit-rate stream which allowed users to view the stream at the highest quality their connection would allow, without encountering slow buffering speeds.
It was essential for accurate statistics of the event to be provided for the live stream for Trinity Laban to analyse the effectiveness of this event as an international brand building exercise.
Statistics were given including hits, unique visitors, average length of view, viewer qualities, viewer location and live or on-demand figures.
This was a hugely successful live stream for Trinity Laban. The event made use of many of The Audio Projects’s services to great effect delighting audiences across the globe.